A new television ad campaign featuring the family members of 9/11 victims has succeeded in garnering what 9/11 activists have lacked for years: serious treatment in the mainstream media. Granted, that media was Fox News host Geraldo Rivera, who in a former iteration ran a Jerry Springer-like daytime talk show.
Still, at the end of his serious-yet-brief treatment of questions surrounding the collapse of World Trade Center 7 (WTC 7, pictured), Rivera admitted that the activists had made him "much more open minded" about questions surrounding 9/11. And all it took was the proper message.
That message, which was playing in 30-second bytes on screens all around New York City, does not focus on conspiracy theories. It does not feature hip-hop beats in the background or winded, red-faced protesters dressed in black shouting at reporters. It doesn't even mention President George W. Bush, former Vice President Dick Cheney or the systemic failures in America's air defenses.
Instead, it puts the spotlight on people who lost family members in the 2001 attacks. Patriotic background music plays as viewers are gently reminded that not two, but three buildings collapsed on 9/11.
"Although the official explanation is that fire brought down building seven, over 1,200 architects and engineers have looked into the evidence and believe there's more to the story," they say.
Then they implore viewers to help them seek justice, for their families, simply by visiting a web site: buildingwhat.org.
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