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Trump's victory ignites the next great digital divide

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Bluesky vs X

Left-leaning apps, news websites and social networks are experiencing a spike in engagement following President-elect Trump's election win, further dividing the internet along political lines.

Why it matters: It's not unusual for resistance media to rise in response to contentious elections. But the internet itself is becoming more politically divided than ever, driving Americans further into echo chambers.

Driving the news: Bluesky, an alternative to Elon Musk's X, saw downloads rise by 430% during election week, according to Sensor Tower.

  • Usage of the Bluesky app in the U.S. grew by 519% in the weeks after the election, compared to the first 10 months of the year, per SimilarWeb.
  • The social network's growth is linked to users "either leaving X or investing more time in exploring a promising alternative," SimilarWeb's editor of insights news and research, David Carr, noted.
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