With ad revenues falling, partly due to TiVo users recording programs and skipping through commercial breaks, Madison Avenue has recently shifted its emphasis to product placement within programming. A recent partnership between several FOX affiliates and McDonald's is getting a lot of attention.
For weeks, the same two McDonald's Iced Coffee cups have graced the bottom third of the screen on the FOX affiliate KVVU's morning news/lifestyle show. The anchors don't touch the cups, a good idea since they're fake.
The Washington Post's Opinion Section editor David Shipley resigned after owner Jeff Bezos mandated the section...
MSNBC has told the majority of the employees who produce Rachel Maddow and Joy Reid’s primetime...
NBC’s Lester Holt is stepping down as anchor of its Nightly News show, while MSNBC host...
