According to an article in Ward's Auto (subs req'd), when Toyota puts its first production hydrogen fuel cell vehicle up for sale in 2015, the price will be so low it will "shock" the U.S. auto industry. Justin Ward, advanced powertrain program manager-Toyota Technical Center, said that economies of scale will be in place to drop the price down to something that is surprisingly low.
Toyota's first fuel cell vehicle will be priced "shockingly" low
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