Getting a straight answer in this world anymore is next door to impossible:  You can ring the doorbell for Fact all day and night, but, only Spin will come to the door. The latest case in point:  writing a corporation with a helpful suggestion, where everyone wins. You already know how this turns out, I'll bet.  For the record, and to help flesh out your imaginations, some detail:

We live out in the country, in an area where our drinking water needs filtering from various muds and murk.  We use the handy (but expensive-seeming, for our monthly budget) replaceable-cartridge water filters from PUR.  (Short commercial:  They do a pretty good job.)

Thing is, the size and heft of these things always snags attention:  more than 4 inches long, 2.5 across, 4-point-8 ounces -- more, when they're filled with water, dead, and on their way to the landfill.

The gnawing consideration always asserts itself:  We are drinking better water, but we are contributing to the explosion of landfills bursting beyond their planned, and revised, sizes.  So, PUR was sent the concern -- thanks for making the filters, but we're making a very poor and ironic environmental trade in this process:  Clean up one element of Nature that then trashes another?  Zero sum gain, or worse, right, PUR?

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