On Friday, Americans across the country are participating in an economic boycott for 24 hours.
Organized by the People’s Union USA, a nonpartisan, grassroots organization, the boycott quickly picked up steam across social media, with thousands of users sharing posts with related hashtags. Participants are asked not to spend any money, and if they need to, it is recommended that they shop at a local, small business and pay in cash.
“February 28 is a symbolic start to economic resistance, a day where we show corporations and politicians that we control the economy,” reads the organization’s website. “The date itself is not tied to any historical event, it is the beginning of something bigger.”
Spurred by anger about companies rolling back their diversity, equity and inclusion (DEI) efforts, in response to large-scale government cuts by Donald Trump and Elon Musk’s so-called “department of government efficiency” (Doge), some consumers are attempting to show their discontent with their wallets.
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