"NEVER," Snyder said at the time. "You can use caps."
Now, it appears "NEVER" has arrived.
In a monumental and long-awaited move, Washington's NFL franchise announced Monday it will drop its polarizing team name and logo at the conclusion of an ongoing review. The franchise did not immediately announce a new name for its team, or when it will finalize its new branding.
"Dan Snyder and Coach (Ron) Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years," the team said in a statement.