The whole business of heroes and fame routinely gets tangled up, mangled and strangled by modern life, interest levels somehow high in vapid and empty people created for the times, people famous only for being famous, their lively, spontaneous actions for renown all baled up with (and sometimes bailed out by) well-rehearsed legal dance-steps, or the fancy footwork of plain-deadly infamy.
In our modern world, we often confuse price and value, among so many other things. That is marketing's tales-and-sales mission, and marketing always lands its beachheads well-prepared.
Contrast today's fleeting flights of fame, awards for spurious and curious being, against those of the world's geniuses of the past who invented and gave back to the world so incredibly much.